Curri builds B2B logistics software for construction and industrial supply. Every new feature had been built ad-hoc, with no component library, token architecture, or shared patterns.

Engineers were making design calls in code and the overall experience felt patched together and hard to learn due to inconsistencies. Design reviews got stuck on system-level inconsistencies, and the process meant to be optimized for speed was suffering the invisible cost of no system.

Zayne Parmiter led a full brand refresh across identity, color, and type. I took that work and built it into the product.

I built the colors into a semantic token system and component library, getting ready to implement a true system into the product.

The change also complemented a switch from hardcoded CSS styles to Tailwind. I created a semantic system the engineers and LLMs could leverage autonomously and intuitively to make consistent design decisions. The tokens covered everything from color and type to elevation and shadow.

That became the base for a unified component library: one version of every input, button, and card, replacing the one-offs that had accumulated over time.

The developer experience sped up dramatically, as codegen and usage frameworks boosted productivity at exponential levels. New features were shipped at a 2x rate, and the overall experience felt more cohesive.

The product looked like it was built by one team with a shared point of view. The redesigned product won a Capterra Ease of Use award, and customers like it too ;)

Component-level polish.